{"product_id":"devour-medias-influencer-field-guide-for-restaurant-owners","title":"Devour Media's INFLUENCER Field Guide for Restaurant Owners","description":"\u003cp\u003e\u003cstrong\u003eEverything you need to work with food creators the right way \\u2014 without getting played, overpaying, or missing the point.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eInfluencers are the most misunderstood marketing channel in the restaurant industry. Owners overpay for the wrong creators, refuse to pay anyone and get burned, or comp meals to people who never post. This playbook strips away the noise.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy you actually need influencers (and the four reasons it matters now)\u003c\/li\u003e\n\u003cli\u003eMacro vs. micro \\u2014 why the debate is mostly irrelevant\u003c\/li\u003e\n\u003cli\u003eHow to find the right creators and vet them before you reach out\u003c\/li\u003e\n\u003cli\u003eHow to invite them \\u2014 5-step outreach with a copy-paste template\u003c\/li\u003e\n\u003cli\u003eWhat to pay vs. what to offer for free \\u2014 with pricing benchmarks\u003c\/li\u003e\n\u003cli\u003eSetting clear requirements so you don't get taken advantage of\u003c\/li\u003e\n\u003cli\u003eRed flags \\u2014 the patterns that show up over and over\u003c\/li\u003e\n\u003cli\u003eThe algorithm truth \\u2014 what actually drives reach\u003c\/li\u003e\n\u003cli\u003eThe non-negotiables checklist for every collaboration\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWritten by Greg \u0026amp; Rebecca Remmey, founders of DevourPower \u0026amp; Devour Media \\u2014 with a combined audience of 10M+ across Facebook, TikTok, Instagram, and YouTube.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Instant PDF download \\u00b7 One-time purchase \\u00b7 Yours to keep \\u00b7 Print or read on any device\u003c\/p\u003e","brand":"SHOP ALL THINGS DEVOUR","offers":[{"title":"Default Title","offer_id":47587250995436,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/4787\/5820\/files\/ROnew05_influencer_field_guide_portrait_7b2f3ef2-2df5-414a-9ed4-0f19a9915e65.png?v=1777554769","url":"https:\/\/devourmedia.shop\/products\/devour-medias-influencer-field-guide-for-restaurant-owners","provider":"SHOP ALL THINGS DEVOUR","version":"1.0","type":"link"}