The Content Playbook — Influencer Playbook No. 2

2026-04-30T09:23:55-04:00

How to actually shoot food and drink content that performs. Hooks that stop the scroll, captions that get saved, posting cadence that grows you, and how to read your analytics to get measurably better.

What's inside:

The 6 hook patterns that work for food creators

Shooting food and drink — lighting, the 3 essential angles, audio rules

The b-roll habit that separates engaging content from flat content

The 4-part caption formula that gets posts saved and shared

Posting cadence by platform — what actually grows your account

Reading analytics like a pro — the 5 numbers that actually matter

The 3-day content batching system to post consistently without burning out

Idea generation systems for when you're stuck

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