Devour Media's INFLUENCER Field Guide for Restaurant Owners

2026-04-30T09:23:54-04:00

Everything you need to work with food creators the right way \u2014 without getting played, overpaying, or missing the point.

Influencers are the most misunderstood marketing channel in the restaurant industry. Owners overpay for the wrong creators, refuse to pay anyone and get burned, or comp meals to people who never post. This playbook strips away the noise.

What's inside:

Why you actually need influencers (and the four reasons it matters now)

Macro vs. micro \u2014 why the debate is mostly irrelevant

How to find the right creators and vet them before you reach out

How to invite them \u2014 5-step outreach with a copy-paste template

What to pay vs. what to offer for free \u2014 with pricing benchmarks

Setting clear requirements so you don't get taken advantage of

Red flags \u2014 the patterns that show up over and over

The algorithm truth \u2014 what actually drives reach

The non-negotiables checklist for every collaboration

Written by Greg & Rebecca Remmey, founders of DevourPower & Devour Media \u2014 with a combined audience of 10M+ across Facebook, TikTok, Instagram, and YouTube.

Format: Instant PDF download \u00b7 One-time purchase \u00b7 Yours to keep \u00b7 Print or read on any device